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From Ad to Sponsored

From Ad to Sponsored

Google always tries to improve the search experience for its users, so it is no surprise to see slight or major changes from time to time. This time the change has to do with the “Ad” label in the search results. When performing a search, the user gets both ads and...

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Some Useful Acronyms in the Marketing and Advertising World

Some Useful Acronyms in the Marketing and Advertising World

Different acronyms, terms, and sometimes abbreviations are used widely in the marketing and advertising world. These could sometimes be confusing, especially to someone who is new around in this field. Let us walk you to what each stands for and what it means. 1. A/B...

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Private Marketplace Advertising

Private Marketplace Advertising

What is Private Marketplace Advertising? Private Marketplace Advertising or PMP is a private marketplace where buyers and sellers are invited digitally to buy and sell ad inventory programmatically. This type of advertising helps publishers to offer their quality ad...

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What is VMAP?

What is VMAP?

Video Multiple Ad Playlist (VMAP), which is an XML template, helps advertisers to have control over the ad inventory displayed in their content. VMAP allows them to define the total number of ad breaks in a video, which also include where they want to be played in a...

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VAST Vs VPAID

VAST Vs VPAID

Acronym: VAST is Video Ad Serving Template, while VPAID is Video Player Ad-Serving Interface Definition. Main: VAST creates communication bridge between video player and ad server, while VPAID creates an interaction bridge between video player and video ad units....

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What is VPAID?

What is VPAID?

What is VPAID? VPAID, which stands for Video Player Ad-Interface Definition, is a script that is embedded inside the player to direct it on the kind of video ad that needs to be played, the length of the video ad, the place of the ad, and the actions the ad does in...

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VAST in a Nutshell!

VAST in a Nutshell!

What is a VAST tag? Video Ad Serving Template (VAST) tag is a third-party ad script generated by ad servers for video ads. A VAST tag synchronizes video players and ad servers, allowing advertisers' video ads to appear correctly on video players from different...

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Google: Banning Third-party Cookies Till 2023

Google: Banning Third-party Cookies Till 2023

Third-party cookies, which are placed on a website other than the owner of the website, collect user data to be used later. Several search engines have blocked third-party cookies; however, Google has decided to push blocking them till year 2023. Third-party cookies...

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HbbTV Ads: My Ads, My Choice

HbbTV Ads: My Ads, My Choice

What is HbbTV? Hybrid Broadcast Broadband TV (HbbTV) is a blend of broadcast TV and broadband Internet that intends to provide a greater experience for viewers by offering various services and content. How do viewers get the ads on HbbTV? To get the ads displayed on...

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Netflix: A Potential Roku Acquisition

Netflix: A Potential Roku Acquisition

It’s no secret anymore that Netflix lost subscribers in Q1 and its stock plummeted. This loss in stock also applies to Roku, where it faced low demand for its services and devices. It seems that these two companies would join forces and work with each other to resolve...

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