Private Marketplace Advertising

Private Marketplace Advertising

What is Private Marketplace Advertising? Private Marketplace Advertising or PMP is a private marketplace where buyers and sellers are invited digitally to buy and sell ad inventory programmatically. This type of advertising helps publishers to offer their quality ad...
VAST Vs VPAID

VAST Vs VPAID

Acronym: VAST is Video Ad Serving Template, while VPAID is Video Player Ad-Serving Interface Definition. Main: VAST creates communication bridge between video player and ad server, while VPAID creates an interaction bridge between video player and video ad units....
What is VPAID?

What is VPAID?

What is VPAID? VPAID, which stands for Video Player Ad-Interface Definition, is a script that is embedded inside the player to direct it on the kind of video ad that needs to be played, the length of the video ad, the place of the ad, and the actions the ad does in...
Google: Banning Third-party Cookies Till 2023

Google: Banning Third-party Cookies Till 2023

Third-party cookies, which are placed on a website other than the owner of the website, collect user data to be used later. Several search engines have blocked third-party cookies; however, Google has decided to push blocking them till year 2023. Third-party cookies...