Google: Banning Third-party Cookies Till 2023

Google: Banning Third-party Cookies Till 2023

Third-party cookies, which are placed on a website other than the owner of the website, collect user data to be used later. Several search engines have blocked third-party cookies; however, Google has decided to push blocking them till year 2023. Third-party cookies...
The Magic of Programmatic DOOH!

The Magic of Programmatic DOOH!

It is lunchtime! You leave your office for your lunch break, and you are still indecisive on what to have for lunch when a screen just outside your office building displays several restaurant options to have lunch at within a five-minute walk.  Imagine another...
From OOH to DOOH Advertising!

From OOH to DOOH Advertising!

Yes, OOH in language is used as an expression of surprise, but in the world of advertising, it stands for Out Of Home! From its name, this OOH type of advertising is any public content that people see outside their home. The major types of OOH advertising are...
Addressable TV Advertising

Addressable TV Advertising

After CTV and OTT, here comes addressable TV advertising. From its name, you can guess that addressable TV advertising “addresses” the audience with ads of their interest. So, what is addressable TV advertising? Addressable TV is a form of TV advertising...