Private Marketplace Advertising

Private Marketplace Advertising

What is Private Marketplace Advertising? Private Marketplace Advertising or PMP is a private marketplace where buyers and sellers are invited digitally to buy and sell ad inventory programmatically. This type of advertising helps publishers to offer their quality ad...
The Magic of Programmatic DOOH!

The Magic of Programmatic DOOH!

It is lunchtime! You leave your office for your lunch break, and you are still indecisive on what to have for lunch when a screen just outside your office building displays several restaurant options to have lunch at within a five-minute walk.  Imagine another...