What is VPAID?

What is VPAID?

What is VPAID? VPAID, which stands for Video Player Ad-Interface Definition, is a script that is embedded inside the player to direct it on the kind of video ad that needs to be played, the length of the video ad, the place of the ad, and the actions the ad does in...
What is VPAID?

VAST in a Nutshell!

What is a VAST tag? Video Ad Serving Template (VAST) tag is a third-party ad script generated by ad servers for video ads. A VAST tag synchronizes video players and ad servers, allowing advertisers’ video ads to appear correctly on video players from different...
What is VPAID?

The Magic of Programmatic DOOH!

It is lunchtime! You leave your office for your lunch break, and you are still indecisive on what to have for lunch when a screen just outside your office building displays several restaurant options to have lunch at within a five-minute walk.  Imagine another...
Addressable TV Advertising

Addressable TV Advertising

After CTV and OTT, here comes addressable TV advertising. From its name, you can guess that addressable TV advertising “addresses” the audience with ads of their interest. So, what is addressable TV advertising? Addressable TV is a form of TV advertising...