The Magic of Programmatic DOOH!

The Magic of Programmatic DOOH!

It is lunchtime! You leave your office for your lunch break, and you are still indecisive on what to have for lunch when a screen just outside your office building displays several restaurant options to have lunch at within a five-minute walk.  Imagine another...
Addressable TV Advertising

Addressable TV Advertising

After CTV and OTT, here comes addressable TV advertising. From its name, you can guess that addressable TV advertising “addresses” the audience with ads of their interest. So, what is addressable TV advertising? Addressable TV is a form of TV advertising...