Google: Banning Third-party Cookies Till 2023

Google: Banning Third-party Cookies Till 2023

Third-party cookies, which are placed on a website other than the owner of the website, collect user data to be used later. Several search engines have blocked third-party cookies; however, Google has decided to push blocking them till year 2023. Third-party cookies...
Netflix: A Potential Roku Acquisition

Netflix: A Potential Roku Acquisition

It’s no secret anymore that Netflix lost subscribers in Q1 and its stock plummeted. This loss in stock also applies to Roku, where it faced low demand for its services and devices. It seems that these two companies would join forces and work with each other to resolve...
Netflix: A Potential Roku Acquisition

The Magic of Programmatic DOOH!

It is lunchtime! You leave your office for your lunch break, and you are still indecisive on what to have for lunch when a screen just outside your office building displays several restaurant options to have lunch at within a five-minute walk.  Imagine another...
From OOH to DOOH Advertising!

From OOH to DOOH Advertising!

Yes, OOH in language is used as an expression of surprise, but in the world of advertising, it stands for Out Of Home! From its name, this OOH type of advertising is any public content that people see outside their home. The major types of OOH advertising are...