What is VMAP?

What is VMAP?

Video Multiple Ad Playlist (VMAP), which is an XML template, helps advertisers to have control over the ad inventory displayed in their content. VMAP allows them to define the total number of ad breaks in a video, which also include where they want to be played in a...
VAST Vs VPAID

VAST Vs VPAID

Acronym: VAST is Video Ad Serving Template, while VPAID is Video Player Ad-Serving Interface Definition. Main: VAST creates communication bridge between video player and ad server, while VPAID creates an interaction bridge between video player and video ad units....
VAST in a Nutshell!

VAST in a Nutshell!

What is a VAST tag? Video Ad Serving Template (VAST) tag is a third-party ad script generated by ad servers for video ads. A VAST tag synchronizes video players and ad servers, allowing advertisers’ video ads to appear correctly on video players from different...