Different acronyms, terms, and sometimes abbreviations are used widely in the marketing and advertising world. These could sometimes be confusing, especially to someone who is new around in this field. Let us walk you to what each stands for and what it means.<\/p>\n
1. A\/B Testing
\nA\/B testing is a method of comparing two variations of a marketing asset to check which one performs better, provides more profit, or targets the goal.<\/p>\n
2.\u00a0Ads: Advertisements
\nAds stand to all types of advertisements whether display, video, or native.<\/p>\n
3.\u00a0B2B: Business-to-Business
\nB2B is a marketing strategy where businesses and organizations exchange products, goods, and services.<\/p>\n
4.\u00a0B2C: Business-to-Consumer
\nB2C is a marketing strategy where businesses and organizations sell their products, goods, and services directly to the consumers.<\/p>\n
5. Bounce Rate
\nBounce rate measures the number of users who view only one page on a website and exit without visiting any other page on that site.<\/p>\n
6.\u00a0CPA: Cost Per Acquisition or Cost Per Action
\nCPA means paying for ads if either they lead to a sale or to a specific action defined by the advertiser, such as donating to a nonprofitable organization, signing up for a newsletter, or downloading an app.
\nCPA formula: CPA= Advertising Cost \/ Number of Acquisitions or Actions Made<\/p>\n
7.\u00a0CPC: Cost Per Click
\nCPC is the actual price an advertiser pays to a publisher for each click on an ad in a campaign.
\nCPC formula: CPC = Advertising Cost \/ Number of Clicks<\/p>\n
8.\u00a0CPL: Cost Per Lead
\nCPL is when an advertiser pays a publisher or an affiliate when a lead form is completed and submitted.<\/p>\n
9.\u00a0CPM: Cost Per Thousand Impressions
\nCPM is the cost an advertiser pays to a publisher for every 1000 times an ad loads to a page.
\nCPM formula: CPM = (Advertising Cost \/ Total Impressions) x 1000<\/p>\n
10. CTA: Call to Action
\nCTA is what you want the user to do next after seeing your ad; this can include \u201cComplete a Survey\u201d, \u201cWatch Video\u201d, \u201cBuy Now\u201d, or \u201cDonate\u201d.<\/p>\n
11.\u00a0CTR: Click Through Rate
\nCTR is the percentage of viewers who click on an ad after seeing the ad.
\nCTR formula: CTR = (Clicks \/ Impressions) x 100<\/p>\n
12.\u00a0DMA: Designated Market Area
\nDMA is the geographic location representing a region, country, state, or area where the advertiser chooses to target.<\/p>\n
13.\u00a0DSP: Demand Side Platform
\nDSP is a type of software that lets advertisers buy digital ad inventory in an automated manner.<\/p>\n
14.\u00a0IAB: Interactive Advertising Bureau
\nIAB is a business organization that closely works with publishers and sets the standards for the digital advertising industry.<\/p>\n
15.\u00a0KPI: Key Performance Indicators
\nKPI is a system to measure performance of a business in terms of achieving its marketing objectives and goals.<\/p>\n
16.\u00a0PPC: Pay Per Click
\nPPC is a pricing model an advertiser pays to a publisher each time a user clicks on the ad. It is linked with CPC (Cost Per Click).<\/p>\n
17. PPV: Pay Per View
\nPPV is when an advertiser pays to a publisher when a user loads and views an ad which is automatically loaded for a certain time.<\/p>\n
18.\u00a0RON: Run of Network
\nRON is an online advertising campaign where a publisher allows ads to run on a specific network of many websites.<\/p>\n
19.\u00a0RTB: Real Time Bidding
\nRTB is a way of buying and selling ads per CPM in an instant programmatic auction.<\/p>\n
20.\u00a0SEM: Search Engine Marketing
\nSEM is a digital marketing form that increases the visibility of websites or ads in search engine result pages.<\/p>\n
Finally, you might be wondering what ad-ing-s stand for? Well, I have created this one and it stands for adding ads \u2013 adding profits \ud83d\ude0a!<\/p>\n","protected":false},"excerpt":{"rendered":"
Different acronyms, terms, and sometimes abbreviations are used widely in the marketing and advertising world. These could sometimes be confusing, especially to someone who is new around in this field. Let us walk you to what each stands for and what it means. 1. A\/B Testing A\/B testing is a method of comparing two variations […]<\/p>\n","protected":false},"author":5,"featured_media":508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[89,42,43,20,10,91,90,92,34,16],"_links":{"self":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts\/506"}],"collection":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":2,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts\/506\/revisions"}],"predecessor-version":[{"id":509,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts\/506\/revisions\/509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/media\/508"}],"wp:attachment":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/categories?post=506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/tags?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}