Google always tries to improve the search experience for its users, so it is no surprise to see slight or major changes from time to time. This time the change has to do with the \u201cAd\u201d label in the search results. When performing a search, the user gets both ads and organic search results on the screen, and the only way to distinguish between them is with this small \u201cAd\u201d label written in bold next to the advertisement, which is easily missed.<\/p>\n
In case you have missed the change when performing a search, the \u201cAd\u201d label is replaced with the \u201cSponsored\u201d label in bold next to the advertisements appearing in search results. The label is placed on a separate line above the site URL and not next to it. This is currently updated across mobile, and it will start testing these changes on the desktop, but no clear date is provided.<\/p>\n
The company explained in a statement that the new changes are made to meet with their \u201chigh standards for being distinguishable from search results\u201d and \u201cmake information about paid content clear\u201d. In another statement, a Google spokesperson stated that the changes made are \u201cthe result of rigorous user testing\u201d and to \u201censure that users can identify the source of their Search ads and where they are coming from, and that paid content is clearly labeled and distinguishable from search results\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google always tries to improve the search experience for its users, so it is no surprise to see slight or major changes from time to time. This time the change has to do with the \u201cAd\u201d label in the search results. When performing a search, the user gets both ads and organic search results on […]<\/p>\n","protected":false},"author":5,"featured_media":515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[42,20,58,94,95,16,35,96,93,97],"_links":{"self":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts\/514"}],"collection":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":1,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"predecessor-version":[{"id":516,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/posts\/514\/revisions\/516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/media\/515"}],"wp:attachment":[{"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtbexperts.ae\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}