by RTB Blogger | Jul 21, 2022 | News
What is VPAID? VPAID, which stands for Video Player Ad-Interface Definition, is a script that is embedded inside the player to direct it on the kind of video ad that needs to be played, the length of the video ad, the place of the ad, and the actions the ad does in...
by RTB Blogger | Jul 12, 2022 | News
What is a VAST tag? Video Ad Serving Template (VAST) tag is a third-party ad script generated by ad servers for video ads. A VAST tag synchronizes video players and ad servers, allowing advertisers’ video ads to appear correctly on video players from different...
by RTB Blogger | Jun 21, 2022 | News
Third-party cookies, which are placed on a website other than the owner of the website, collect user data to be used later. Several search engines have blocked third-party cookies; however, Google has decided to push blocking them till year 2023. Third-party cookies...
by RTB Blogger | Jun 17, 2022 | News
What is HbbTV? Hybrid Broadcast Broadband TV (HbbTV) is a blend of broadcast TV and broadband Internet that intends to provide a greater experience for viewers by offering various services and content. How do viewers get the ads on HbbTV? To get the ads displayed on...
by RTB Blogger | Jun 13, 2022 | News
It’s no secret anymore that Netflix lost subscribers in Q1 and its stock plummeted. This loss in stock also applies to Roku, where it faced low demand for its services and devices. It seems that these two companies would join forces and work with each other to resolve...
