by RTB Blogger | Jul 12, 2022 | News
What is a VAST tag? Video Ad Serving Template (VAST) tag is a third-party ad script generated by ad servers for video ads. A VAST tag synchronizes video players and ad servers, allowing advertisers’ video ads to appear correctly on video players from different...
by RTB Blogger | Jun 21, 2022 | News
Third-party cookies, which are placed on a website other than the owner of the website, collect user data to be used later. Several search engines have blocked third-party cookies; however, Google has decided to push blocking them till year 2023. Third-party cookies...
by RTB Blogger | Jun 17, 2022 | News
What is HbbTV? Hybrid Broadcast Broadband TV (HbbTV) is a blend of broadcast TV and broadband Internet that intends to provide a greater experience for viewers by offering various services and content. How do viewers get the ads on HbbTV? To get the ads displayed on...
by RTB Blogger | Jun 13, 2022 | News
It’s no secret anymore that Netflix lost subscribers in Q1 and its stock plummeted. This loss in stock also applies to Roku, where it faced low demand for its services and devices. It seems that these two companies would join forces and work with each other to resolve...
by RTB Blogger | Jun 2, 2022 | News
It is lunchtime! You leave your office for your lunch break, and you are still indecisive on what to have for lunch when a screen just outside your office building displays several restaurant options to have lunch at within a five-minute walk. Imagine another...
by RTB Blogger | May 25, 2022 | News
Yes, OOH in language is used as an expression of surprise, but in the world of advertising, it stands for Out Of Home! From its name, this OOH type of advertising is any public content that people see outside their home. The major types of OOH advertising are...
